Have you impressed yourself lately?

Oh, the many posts I would have made this week, if only I weren't being slammed by a virulent bug. My voice, today, is about two octaves lower than usual. And I've discovered that Hall's cough drops are now wrapped in slogans. (Or are they merely cliches?) "Push On!" "Inspire envy." "Conquer today." "Fire up those engines!" "You've survived tougher." Seize the day. "Impress yourself today." "The show must go on. Or Work." (Anyone know what that one means?) "Flex your 'can do' muscle." "Bet on yourself." "Put your game face on." "Let's hear your battle cry." "Tough is your middle name." 

Perhaps they think these slogans are a cure for the common cold? Am I missing something? But I guess my biggest question is how they decide whether to use exclamation points or periods.